Tracking Non-Page Activity With Google Analytics (updated 3x)

First, let’s define what “non-page activity” means: non-page activity is any action that happens on your website that isn’t a page load or page view. That includes: button clicks that don’t lead to a new page, media player uses, and file downloads. Google Analytics, and any other javascript-based site tracking tool, can’t track the activity…

Enormous Photo-Driven Ads in Organic Search? Ew.

(Featured image from @ChrisDesrochers on Twitter.) Yeah you heard me. http://mashable.com/2013/10/23/google-banner-ads/ Also to a lesser extent: http://adwords.blogspot.com/2013/06/new-image-extensions-enable-you-to-show.html As an HMFWIC of pay per click within some highly competitive markets, you’d think I’d be thrilled about this. You would be mistaken. The screen shot shared by Mashable shows an enormous ad that takes up the entire top…