Get Bunk Referrer Semalt OUT of Your GA Stats

I help several small & local businesses get their web tools up and running, and few things are more disappointing than when garbage like “semalt” shows up in the results. Semalt claims to be an SEO and Analytics tool, but word around the web suggests they are, at best, a cause of referral spam. Referral…

Tracking Non-Page Activity With Google Analytics (updated 3x)

First, let’s define what “non-page activity” means: non-page activity is any action that happens on your website that isn’t a page load or page view. That includes: button clicks that don’t lead to a new page, media player uses, and file downloads. Google Analytics, and any other javascript-based site tracking tool, can’t track the activity…