Two Shopify Theme Edits to Improve Your Tracking

So, you’ve gone and gotten yourself a Shopify store. Congratulations! They’re an excellent platform that helps people build successful online stores. (And I’m not just saying that because I wrote for them before!) But there’s two things it doesn’t do out of the box: Give you a unique URL to track new account creations. Give…

Tracking Non-Page Activity With Google Analytics (updated 3x)

First, let’s define what “non-page activity” means: non-page activity is any action that happens on your website that isn’t a page load or page view. That includes: button clicks that don’t lead to a new page, media player uses, and file downloads. Google Analytics, and any other javascript-based site tracking tool, can’t track the activity…