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Category: PPC Shenanigans & Rumors

Quality Score Update

By GeorgeneAugust 29, 2016 Categories: PPC Shenanigans & Rumors Leave a comment

Changes are coming to Quality Score! On September 12th, 2016, new keywords in your account will show — in the Quality Score column in reports, rather than getting a default score of 6/10 that then changes as it collect data. If you have filters or automated rules that use Quality Score and you want to…

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Enormous Photo-Driven Ads in Organic Search? Ew.

By GeorgeneOctober 24, 2013February 3, 2015 Categories: PPC Shenanigans & Rumors Tags: adwords, banner ads, contrarian opinions, google, organic search, paid search, ppc, rumor mill, serps, shenanigans Leave a comment

(Featured image from @ChrisDesrochers on Twitter.) Yeah you heard me. http://mashable.com/2013/10/23/google-banner-ads/ Also to a lesser extent: http://adwords.blogspot.com/2013/06/new-image-extensions-enable-you-to-show.html As an HMFWIC of pay per click within some highly competitive markets, you’d think I’d be thrilled about this. You would be mistaken. The screen shot shared by Mashable shows an enormous ad that takes up the entire top…

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