Friendly Reminder: Keep Your Plugins Clean
By Categories: WordPress Tags: , Leave a comment

  If you have plugins you aren’t using, or have gotten rid of or replaced, it’s always a good idea to go through and straight up delete them. You can always re-download if you discover you need one in the future. Why? Because it’s less code you have to maintain through updates, and it helps you avoid…

Tracking Non-Page Activity With Google Analytics (updated 3x)
By Categories: Google Analytics Tags: , , , , , , , , Leave a comment

First, let’s define what “non-page activity” means: non-page activity is any action that happens on your website that isn’t a page load or page view. That includes: button clicks that don’t lead to a new page, media player uses, and file downloads. Google Analytics, and any other javascript-based site tracking tool, can’t track the activity…

What’s G Been Up To? 03-05-2014
By Categories: General Updates Tags: , , , , , , 1 Comment

Doing: Got a piece published over at ConversionXL on setting yourself up for PPC success. A followup on that is coming out soon, and I’m already at work on a third which may be published here! Did some housekeeping here on the site. (The cobbler’s children may get shoes yet!) [related article] Reading: comScore Releases…

Ultimate Landing Page Master Post
By Categories: Landing Pages Tags: , , , , , , Leave a comment

There is SO much good stuff in here it’s like, making me freak out. Get your butt over to ConversionXL and read The Landing Page Optimization Guide You Wish You’ve Always Had This post is a treasure trove of tools, guidelines, and further reading that we could probably mine for ideas for a long time to…

Hey Plain Theory, Thanks For Rainy Mood!
By Categories: Fun Things Tags: , , Leave a comment

Plain Theory – AdWords / PPC Management. So, I’ve been using a combination of RainyMood.com and the Final Fantasy IX soundtrack to make my days a little more enjoyable. The rain sound, with occasional gently rolling thunder is fantastic for blocking out chatty coworkers and – as it turns out – construction noises. I personally…

Enormous Photo-Driven Ads in Organic Search? Ew.
By Categories: PPC Shenanigans & Rumors Tags: , , , , , , , , , Leave a comment

(Featured image from @ChrisDesrochers on Twitter.) Yeah you heard me. http://mashable.com/2013/10/23/google-banner-ads/ Also to a lesser extent: http://adwords.blogspot.com/2013/06/new-image-extensions-enable-you-to-show.html As an HMFWIC of pay per click within some highly competitive markets, you’d think I’d be thrilled about this. You would be mistaken. The screen shot shared by Mashable shows an enormous ad that takes up the entire top…